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Reducing Carbon Impact in High Profile Events

  • Impact: events that contributed to a healthier environment, society and economy in the community

  • Collaboration: examples of successful collaboration with stakeholders to develop innovative, sustainable practices

  • Future focus: events with a long-lasting, meaningful impact on the attendees, the host community and the environment; continuous improvement and commitment to industry education, AKA Circular Future

What does a greener post-pandemic world look like in practice? Firestorm Talent, weighs in on the changes we need to make in business and mindsets to reach a sustainable, circular future.

Let me list the changes we need to make as we recover from the pandemic to build ourselves a sustainable future.

1. Racing to the top to become carbon neutral

In the future, consumers will expect carbon neutrality from companies across all industries. Setting these goals now, we still have the chance to make zero-carbon production a strategic competitive advantage. For Firestorm Talent, the goal is to make all production carbon neutral by 2035. As a company with roots in the Arts and Entertainment industry, reaching that goal requires a lot of changes in strategy and operations.

2. Producing Fantastic Online events as a way to embrace a Low Carbon Footprint

We have a warehouse with a complete stage, LCD Screen and the ability to do fire, Drone footage, emphasis footage! Getting access to this was critical for creating epic moments for online events, limiting our Carbon creation at events.

3. Training in circular economic thinking

To educate ourselves to not think in the old-fashioned context of linear economy, where goods are made, used and disposed, but according to the circular economy model, where all raw materials are kept in use as long as possible. A crucial part of educating is systematic and transparent sustainability reporting. At Firestorm Talent, we are developing voluntary, consistent climate-related financial risk disclosures that companies can use in providing information to clients, managers, and other investors. As TCFD’s Chair, the legendary businessperson Michael R. Bloomberg has said: “Increasing transparency makes markets more efficient.”

4. Restoring Collaboration

Which decisions are saving the planet, and which are destroying it? At present, the world is facing the climate emergency through confrontations – and that is no way to move forward. We are choosing to collaborate with as many other vendors as are willing. If they have something a coordinator wants, instead of making a whole new item, we look to rent the prop, or costume at a steep discount to pass the savings on to you. The team knows we are looking with the purpose of keeping items out of the landfill and protecting our resources.

5. Re-evaluating what innovation means to us

Innovation seems to be everywhere, but what does it really mean? To our family, it means constantly striving to become better, search for new solutions to problems, and treat our resources as if they truly are the last remaining ones here. With this perspective, it makes challenging ourselves to find new solutions a high priority.


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